Isis Anchalee, an engineer with security startup OneLogin, agreed to be a part of a recruitment-focused ad campaign at the last second.
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It ended up blowing up in her face.
That ad ended up blanketing the San Francisco Bay Area Rapid Transit System (BART), eliciting some surprisingly strong reactions on social media:
Comments on Facebook and Twitter started piling up, dissecting her appearance — trying to decide if this campaign was specifically designed to catch the eye of predominantly male software engineers, or if she "looks like an engineer."
—You (@timocratic) July 31, 2015
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—Erika Carlson (@eacarlson) August 4, 2015
—Tilde Ann Thurium (@annthurium) August 3, 2015
—Burcu Dogan (@rakyll) August 4, 2015
—Werner Vogels (@Werner) August 4, 2015
—Werner Vogels (@Werner) August 4, 2015