Chipotle just made a cringeworthy attempt to appeal to its youngest generation of customers with a tweet referencing sex and marijuana.
The restaurant chain posted a poll on Twitter on Tuesday afternoon asking "How many burritos?" People were asked to vote between two numbers: 69 or 420.
The numbers are popular slang; 69 refers to a sex position, and 420 refers to so-called weed day, an annual holiday on April 20 — or 4/20 — celebrated by pot smokers.
The tweet started going viral Tuesday afternoon, gathering more than 1,700 retweets within a couple hours.
It appeared to be an attempt by Chipotle to seem cool and win back young customers, but it was mostly mocked on Twitter.
—Chipotle (@ChipotleTweets) September 6, 2016
"You gotta chill," one Twitter user wrote, to which Chipotle replied, "Why?"
Another person wrote: "This is pretty inappropriate. It's like someone's dad trying to be cool."
A third person asked if the tweet was real, and Chipotle responded, "As real as this burrito I'm eating."
Chipotle has been trying to drive traffic to its restaurants lately with tons of free food offers after it took a nosedive in the wake of an E. coli outbreak that sickened customers in 14 states.
Here are some of the reactions from Twitter:
—JoeyAlf (@joeyalf) September 6, 2016
—Bill Blades (@bill_blades) September 6, 2016
—Robby (@Robby87M) September 6, 2016
—Evan (@iWithdraws) September 6, 2016
—JoeyAlf (@joeyalf) September 6, 2016
—Chipotle (@ChipotleTweets) September 6, 2016
—King of the Ian Hill (@Based_Ian) September 6, 2016
—Harrison (@beatsbyleet) September 6, 2016
—Zac Barakzoy (@ZacBarakzoy) September 6, 2016
—John King (@jackjohn941) September 6, 2016
