Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

Should you buy Google Home or the Amazon Echo?

Google Home base colors
Google Home. Hollis Johnson/Business Insider

After years of hype from the tech industry, we finally have a smart home product that actually makes sense.

Advertisement

WiFi speakers like Amazon's Echo and the new Google Home are brand-new types of computers, letting you do many of the same tasks you're used to on a smartphone with just your voice.

Both the Echo and Google Home are excellent products. But you can only pick one. So, which should you choose?

Let's break it down.

Audio quality

The most disappointing thing about Google Home's hardware is the sound quality. It tends to be high-pitched, which is annoying if you want to listen to anything with some bass.

Advertisement

The Echo has much better sound, including rich bass.

Neither speaker sounds amazing though. Luckily, both have options that let you connect them wirelessly to standard stereo systems. For Home, you can use the $35 Chromecast Audio. For Echo, you can use the $50 Echo Dot.

Winner: Amazon Echo

amazon echo dot connected to external speaker
The Echo Dot. Steve Kovach/Business Insider

Accuracy

Both speakers have incredible voice recognition. It even works when music is playing or you're standing across the room.

Advertisement

Winner: Tie

Design

This one is subjective, but I think Google Home looks better than the Echo.

Yes, Home looks kind of like an Air Wick, but it's also more compact and has a more thoughtful design. The smaller size means it's easier to display, and the sloped top is a nice touch. Google could've just made a generic-looking canister, but Home has its own unique look that'll match your home's decor better. Plus, you can customize the design by swapping out the bottom speaker grill with different colors.

The Echo, on the other hand, isn't much to look at. It's just a plain black or white cylinder that gives off a cold, industrial vibe. The lights on top of the Echo are a nice touch, but other than that, it's not nearly as inviting as Home.

Advertisement

Winner: Google Home

Third-party apps and services

Both speakers can do a lot of great stuff out of the box, but things get even better when developers get to add their own apps and services. 

So far, there are limited options on Google Home. You can sync it with popular music services like Spotify or Pandora. There's also Uber integration. But you won't find much more than that until more developers are able to build on Google Home.

Echo had over a year's head start on Google Home, and it has hundreds of "skills" from third parties ranging from Capital One to Domino's Pizza. It's definitely the stronger of the two ecosystems.

Advertisement

Winner: Amazon Echo

amazon echo uber
Both speakers let you call an Uber. Dave Smith/Tech Insider

Intelligence

This is the most important category, and the one that really differentiates the two devices.

While both Google Home and Amazon Echo have plenty of smarts, Google has the advantage here because it's able to tap into the search giant's trove of knowledge and stitch together the various Google services you use like Gmail and Google calendar. All that is thanks to the company's new digital helper, Google Assistant, which is only a few weeks old and already much more impressive than Amazon's Alexa or Apple's Siri.

Echo can sync with your Google calendar and some other services, but it's simply not as refined as Google Assistant. And in the future, I'm more confident in Google's ability to make Assistant/Home smarter, faster than Amazon can make Alexa/Echo.

Advertisement

Winner: Google Home

Google Pixel assistant
Google Assistant is the best digital helper. Hollis Johnson/Business Insider

Google Home has a slight edge

While both devices are essentially on par with each other, I think Google Home has a slight edge because of Google Assistant. You want these devices to be as smart as possible, and Google has always had the advantage when it comes to AI and machine learning.

Plus, at $129, Google Home is $50 cheaper than the Amazon Echo.

If you want to buy a connected speaker, check out Google Home first.

Advertisement

If you already have an Echo, keep it

Just because I think Google Home is better doesn't mean you should abandon your Echo if you already own one. It's still an incredible device. In fact, I plan on keeping my Echo instead of replacing it with a Google Home. It's that good.

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Google Amazon Amazon Echo
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account