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The iPhone 5 Is Destroying Samsung's Galaxy S III Where It Matters—In Web Traffic

iphone 5 vs galaxy s 3 web trafficIn just three short weeks, Apple's iPhone 5 has surpassed Samsung's three-month-old Galaxy S III in Web traffic volume, according to data-analytics firm Chitika.

The surprising result suggests that Apple smartphone users spend far more time surfing the Web than do users of Samsung's smartphone, which runs on Google's Android software.

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Chitika, which operates an online advertising network of 250,000 websites, looked at millions of mobile ad impressions from Oct. 3 to Oct. 9.

In the test, the Galaxy S III came up with 44% of the two devices' total traffic, and the iPhone 5 represented 56%.

Chitika said that the increase in traffic volume is due to Apple’s sales numbers and the ability to use 4G networks.

Apple sold 5 million iPhone 5s its first weekend, while Samsung's believed to have sold more than 20 million Galaxy S III smartphones.

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So what explains the discrepancy?

Besides Chitika's explanation, the result actually fits a long-running pattern that shows Apple dominating mobile Web usage.

Two groups seem to prefer Android: A small number of sophisticated early adopters, and a larger number of price-sensitive, mass-market consumers. Apple, meanwhile, dominates the high end of the market where consumers are more likely to consume a lot of data.

Don't miss: Samsung Launches Its iPhone 5 Killer >

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