Did You Notice The Big Changes In These Famous Logos In 2012?

dominos logo change
Did you notice Domino's new logo?

Some of the biggest brands in the country ditched their old logos for new ones this year.

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Microsoft ditched its logo after 25 years, and Wendy's changed up its girl with the pigtails for the first time since 1983.

But even though a company's logo is one of its most valuable, and certainly visible, marketing tools, we're willing to bet that you missed a few of the major changes.

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In August, Domino's logo ...

dominos logo old

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... lost the pizza part.

dominos logo new 2012

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In January JC Penney transformed into ...

JCPenney old logo

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JCP. Shortening company names is in.

JCPenny new logo
Courtesy of JCPenny

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But even logos that don't display the company's name got a makeover this year. Twitter's bird logo changed from this ...

twitter logo old

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Not all comic fans were thrilled to see DC Comics change its logo from this ...

dc comics logo old

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... to this in January.

dc comics new logo 2012

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After 25 years, Microsoft made headlines when it ditched its Italics ...

microsoft logo

Se the evolution of Microsoft's logo changes here>

... for this redesign. This was part of Microsoft's overall corporate makeover.

microsoft logo 2012

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In October, Wendy's changed its logo for the first time since 1983. It went from this ...

wendy's logo

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... to this. Her pigtails now break out of the frame.

wendy's new logo

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Arby's followed suit, changing its logo from this ...

Arby's old logo

... to this. And it wasn't the only brand to make all of its letters lowercase.

arby's new logo 2012
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In February, the Quaker man changed from this ...

Quaker Man
Quaker, 2010, Wallace Church Quaker

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... to this. Is it just us, or is he looking skinnier?

Quaker Man
Quaker Logo Quaker

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Speaking of skinnier, did you notice that Weight Watchers changed its logo from this ...

weight watchers logo old

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... to this Word Art-esque logo in December.

weight watchers logo new 2012

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USA Today changed its logo in September from this ...

USA Today old logo

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Stanford students were surprised to see its classic logo change from this ...

stanford logo old

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... to this in November. The university hired an outside firm to design a new logo. It's inspired by the curves of the Stanford arches seen throughout campus.

new stanford logo 2012

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Shortly after, the University of California changed its logo ...

university of california logo old

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... to one that appears to have been inspired by tulips.

university of california logo new 2012

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In May, Lifetime changed its logo for the 11th time in 28 years. It went from this ...

lifetime
Lifetime

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... to this. Better, but not much better.

lifetime

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In February, Jaguar changed its logo from this ...

jaguar logo old

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... to this. A Jaguar spokesperson said that the "dramatic alteration, including significant changes to the brand symbols of the 'leaper' and 'growler,' is the most extensive change Jaguar has made to its visual identification in 40 years."

jaguar logo new 2012

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In September, eBay changed its logo from this ...

ebay logo change old

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Avis changed its logo from this ...

avis logo new 2012

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... to an inverted look. Who doesn't love a good color swap?

avis logo new 2012

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Did you notice in December that Comcast's logo changed ...

comcast logo old

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... to this? Yes, that is NBC's peacock.

comcast nbc
Comcast

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Beer lovers' logos also weren't safe. In March, Miller Genuine Draft 64 changed its logo from this ...

Miller 64
SoulSight

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Universal Pictures also changed its logo from this ...

Universal Pictures logo
Screengrab

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... to this for its 100th anniversary.

universal logo
Universal

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Even the Red Cross changed its logo in 2012. In February, the logo changed from this ...

red cross logo old

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