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CHART OF THE DAY: Facebook Has Little Effect On What You Buy Online

While Google is "super nervous" about the growth of Facebook, here's one data point to put the search company at ease for right now.

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According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence.

As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there's a chance a purchasing decision can be influenced.

However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried.

chart of the day, search engines shopping, march 2011

Follow the Chart Of The Day on Twitter: @chartoftheday

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