Barnes & Noble stock is getting hit hard today after Amazon announced the Kindle Fire, a Nook Color competitor that's slicker and $50.00 cheaper.
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According to All Things D, Barnes & Noble has begun firing off emails to customers offering $25.00 off a brand new Nook Color, along with free shipping.
If you didn't get the email, you can probably convince a B&N store clerk to hook you up with the discount.
But that's still $25.00 more than the Kindle Fire, which launches mid-November.
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Disclosure: Jeff Bezos, CEO of Amazon, is an investor in Business Insider.